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What do "user", "supervisor" and "admin" roles mean and how do I manage them?

Retailer’s "user" is an account that represents one employee responsible for replying to and negotiating with the customers.
 
"Supervisor" can assign cases to their users and can view/review their cases.
 
"Admin" can forward cases to retailer's other shops or paired shops of a different retailer your company cooperates with.
 
You can add users, supervisors and admins in the "Profile" tab of the upper menu. Click on it, then click "Users" and you will see the list of existing users as well as the possiblity to add new or edit existing users.